AI is no longer a future concern for charities. It is here, it is accessible, and it is already changing how marketing teams plan, create and evaluate their work.
For many charity marketing teams, AI still feels overwhelming. There are hundreds of tools, endless opinions and a nagging worry that using AI might compromise the authenticity your supporters trust you for. The good news is that it doesn’t have to be complicated, and it certainly doesn’t have to mean replacing the human touch that makes your marketing meaningful.
Ahead of my session at the Directory of Social Change’s Ultimate Guide to Marketing Your Charity conference on 11 June, here are my top tips for getting started with AI in a way that is strategic, ethical and genuinely useful. Read on
As AI-generated imagery becomes more common across the charity sector, Emma Bracegirdle has written a much-needed article exploring the opportunities, risks and responsibilities that come with its use. Take a look here.
