Legacy fundraising is a sensitive topic there’s no doubt about it. However, it’s not a source of funding that charities should shy away from. In the UK alone, charities receive billions every year from Wills and bequests. With the right guidance you can learn to get your ask right without upsetting anyone.
Legacy and In-memory Fundraising
This leading guide brings together the biggest thinkers and most experienced fundraisers from the charity sector worldwide to offer you sound practical advice to getting your bequests right.
You’ll learn techniques and strategies, as well as other important things to consider such as ethics, timing, using events and identifying those to target.
This is a key textbook for anyone responsible for fundraising, whether your post covers legacy giving in particular, or you have a wider remit.
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