For new legacy fundraisers, this course will help you develop great legacy communications for every channel you are likely to use – Websites, Facebook and other digital media, newsletters, brochures, posters, bookmarks, etc. and what to say at virtually any event without upsetting anyone and encouraging many.

What will I get out of it?

• You will learn exactly what messages will work and how to promote them in every channel of communication you use.
• You will learn the motivations for leaving legacies
• You will understand how to research and develop a whole team of legacy “voices” to promote this way of giving.