In 2020, Kashif Shabir set Muslim Aid UK on an ambitious transformation journey.
The interim chief executive talks to Emily Burt about reimagining the charity’s purpose.
When Kashif Shabir began consulting on a major transformation programme at Muslim Aid UK, it was “in absence of understanding the depths of its problems” – and with no idea he would soon become a director of the charity, and within a year take the helm as its interim chief executive.
Despite harbouring some reservations about the organisation at the time, he felt a sense of responsibility that compelled him to take on the challenge. “There is no doubt the charity is an institution of our community,” he says.