In September, CQC will be launching a maternity campaign, which focuses on women who are pregnant, are looking to be pregnant, or have recently used maternity services in England. Last year there were over 663,000 births in England. All women have the choice to have their baby at home, in a midwife led unit or in hospital, however, some women are not aware they have a choice when it comes to giving birth. Through the campaign we will be raising awareness of our independent inspection reports which can help women make an informed decision – to help make the right choice in where they give birth. We will also be encouraging people to share their experiences of care – good or bad, as this information supports our monitoring, inspecting and rating of services.
We are looking to be recruiting 3-5 people to take part in video cases studies, plus extra we’ll use on online channels and broadcast media.