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Applications required from London charities working with vulnerable children for “new and improved” Christmas Challenge match-funding campaign


Applications Open                                                         

The Big Give has announced that charities will be able to apply for their annual match-funding campaign, The Christmas Challenge, from Monday 13th June. Charities will have three weeks to complete the initial applications but are strongly encouraged to apply as soon as possible.

The Christmas Challenge is the UK’s biggest online match-funding campaign which helps UK-registered charities raise funds for their cause. The Christmas Challenge was launched in 2008 by Sir Alec Reed CBE, founder of Reed Recruitment. Since 2008, the Christmas Challenge has raised over £71 million for 2,500 charity projects.

Funding Available for London charities

Whilst applications are open to all charities, The Big Give has announced it is has match funding specifically available for charities who are supporting vulnerable children living in poverty in London. Charities who meet this criteria are strongly encouraged to visit for more information and to apply.

About the Christmas Challenge

The Christmas Challenge offers supporters of participating charities the chance to have their donation doubled on when the campaign goes live. This year, The Christmas Challenge campaign will run for 72 hours, launching at midday on 29th November (#GivingTuesday) and closing on Friday 2nd December.

The match-funding is provided by a range of philanthropic organisations, called ‘Champions’, which in previous years have included The Reed Foundation, The Childhood Trust, Candis Magazine, The Waterloo Foundation, among many others. These Champion funds are joined with pledges from participating charities own major donors to double online donations during the Christmas Challenge.

Key changes

The Big Give has made some significant changes for this year’s Christmas Challenge, which include:

  • Match funding to be “ring-fenced” for each charity i.e. no competition.
  • The campaign will run over 72 hours with no pausing.
  • The Christmas Challenge to launch on #GivingTuesday.
  • No fees for charities taking part in the campaign.

How to apply

Any charities seeking more information about The Christmas Challenge or to make an application, should visit