Never out of print since it was published in 1992, the book has more than earned its place on your fundraising department’s bookshelf. It is the most complete reference guide to fundraising available, with detailed information about the theory and practice of effective fundraising.
You’ll find it easy to navigate and packed with case studies. Completely new to this edition are chapters on Digital fundraising and social media, as well as wholly refreshed chapters on Events and fundraising volunteers and Community fundraising. The National Lottery and Government funding chapters have been substantially revised and all chapters have new and updated content to take account of the rapidly changing fundraising world.
Who should buy this book?
Professional fundraisers, whether beginners or more experienced will benefit from the information inside this core resource. It is also a key text for chief executives, trustees and managers.
What does it cover?
This is a one-stop shop that encompasses all of the main fundraising sources and techniques. You’ll find yourself dipping into it almost every day.
- Authoritative chapters from the world’s best fundraising and charity minds.
- Case studies throughout of fundraising campaigns that have, and haven’t, worked.
- The common mistakes new fundraisers make, and how to avoid them.
- Fully updated to reflect today’s tighter regulatory environment and rapid changes in technology.
“This book provides a solid grounding in how to raise money for good causes in today’s fast-changing world.”
Harpreet Kondel, Fundraising consultant
“As a small charity, very reliant on grants and donations, The Complete Fundraising Handbook has been a fantastic reference point. When reappraising our fundraising strategy it has encouraged us to look at new ways to fundraise smarter and also to look at different sources for income generation.”
Hannah Worsley, Project Manager, Norwich Foodbank
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