Thrive LDN Communications Toolkit and Resilience Messaging

The Thrive LDN communications toolkit remains updated and the messages and assets will support partners during the remaining planned period of the current national lockdown for signposting to resources to support resilience, mental health and wellbeing. It is available to download via:

There is suggested standard copy for your own external facing websites within this. Please do explore this and see how it may be used, for example as a news article, if not already the case. We have updated some key messages for digital channels. Download here.

You’ll note some specific resilience messaging has been added to this.  We’re developing this further, in partnership with Good Thinking, and will update with more assets as an ongoing campaign over the winter period. Please feel free to use and post organically or reshare posts through the Thrive LDN accounts, all via @ThriveLDN.


  • Guidance for people supporting individuals and communities affected by the coronavirus outbreak (COVID-19)

Thank you to colleagues who are sharing and download a Look, Listen, Link A4 poster for your community or faith centre, public and patient area, and/or workplace.

This poster links to our guidance for people who are supporting communities and individuals who have been adversely affected by COVID-19 to help them to know the most supportive things to say and do for people who are distressed.

  • Good Thinking’s toolkit for employers

Good Thinking has published an online toolkit on how best to support your employees’ mental health – designed for organisations in the public, private and not-for-profit sectors. It is available to support your internal communications activity and will be updated regularly by the Good Thinking team.

  • Support after sudden bereavement during the pandemic

We are finalising with partners a toolkit to help provide suddenly bereaved people with reassurance that help is available if they need it. We anticipate being able to publish this by the end of this week.

It provides important London wide information about how existing services have changed how they are supporting people. We have included dedicated support options for groups of people who may be particularly vulnerable, to help ensure they are aware of who can best understand their circumstances. We think it will be an important resource for both internal and external use.