The well-known saying ‘it’s tough at the top’ rings true for charity chief executives whose organisations face financial deficits, low morale and overstretched services. The CEOs responsible for giving a new lease of life to The Brain CharitySt John’s Hospice and Autism Together offer their top tips for getting the job done effectively

1. Be Brave
You need to be prepared to be unpopular to get things done, says the CEO of The Brain Charity, Nanette Mellor, who was appointed to plug the organisation’s financial hole. “The last thing you need to think about is being liked by anybody. If you start to worry about trying to please everybody, then you’re going to start to make the wrong decisions.”

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