For new legacy fundraisers, this course will help you develop great legacy communications for every channel you are likely to use – Websites, Facebook and other digital media, newsletters, brochures, posters, bookmarks, etc. and what to say at virtually any event without upsetting anyone and encouraging many.
What will I get out of it?
- You will learn exactly what messages will work and how to promote them in every channel of communication you use.
- You will learn the motivations for leaving legacies
- You will understand how to research and develop a whole team of legacy “voices” to promote this way of giving.
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