Programme overview:
After two highly successful initiatives in Regent Street in 2022 and Carnaby Street in 2023, the programme returns for a third year!
Participants will take part in a two-week classroom-based creative business training course, followed by the opportunity to build and trade as a collective in their own pop-up shop in a central London location where they will showcase their work in a renowned shopping destination, meet customers from all over the world, help deliver engaging events and immersive in-store experiences and more.
Being part of a group of creatives will offer the opportunity to learn from others and form valuable connections for future collaborations and business development.
Who can take part:
The programme typically supports between 10 to 15 artists and creative businesses each year. Some of these can be a collective of artists trading under a single representative banner and led by one to three artists.
We are keen to feature a wide range of specialisms and disciplines, and showcase makers, artists and creatives who represent London’s vibrant and diverse arts and cultural sector.
We particularly encourage applications from communities who have been historically underrepresented in the creative industries. This includes Black, Asian and minority ethnic, Deaf and disabled people, LBGTQIA+, women, and low-income groups.
To be eligible to take part, you must:
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Live or work in one of London’s 12 Creative Enterprise Zones. You can find out which Creative Enterprise Zone you’re in by using the postcode checker at the bottom of this webpage:
London Made Me retail development programme | London City Hall
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Have been trading for at least one year in your current business, with a proven sales record of your product and a desire for this to grow.
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Currently be creating work that is consistent with the practical needs and logistics of a pop-up retail space. This can include, but is not limited to photography, craft, pottery, visual art, fashion, accessories, gifts, design, homeware, jewellery and sculpture.
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Have (or be capable of producing by November) sufficient stock for at least five weeks.
Commit to being in the shop a minimum of three days a week during the trading period.
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Have or acquire by the time of the shop launch, your own comprehensive public liability insurance. You will be required to share your policy details prior to participation.
Information sessions for applicants
For full details on eligibility, how to apply, how the programme works, information sessions and details on the 2022 and 2023 programmes,
